Privacy Policy
Last Updated: January 2026
anothersoup.co.uk ("we," "us," "our," or "Company") operates as an affiliate website promoting William Hill online casino services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Data: Name, email address, and contact information you voluntarily provide through forms or inquiries.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small text files stored on your device to track preferences and user behaviour.
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Analytics and understanding user behaviour on our website.
- Affiliate tracking and commission calculation.
- Site improvement, personalisation, and optimisation.
- Responding to your inquiries and communications.
- Complying with legal obligations and fraud prevention.
Cookie Policy
Our website uses cookies to enhance your experience. These include:
- Essential Cookies: Required for website functionality.
- Performance Cookies: Used for analytics and user behaviour tracking.
- Affiliate/Marketing Cookies: Track referrals and affiliate commission activity.
- Third-Party Cookies: Set by external partners and advertising networks.
You can control cookies through your browser settings or opt-out using industry tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to William Hill online casino and other affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We encourage you to review the privacy policies of any external sites before providing personal information. Any interaction with linked casinos or affiliates is governed by their respective privacy policies, not ours.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access your personal data we hold.
- Request correction of inaccurate data.
- Request deletion of your data (subject to legal obligations).
- Restrict or object to processing.
- Request data portability.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) or similar state regulations.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to applicable legal requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@anothersoup.co.uk
We will respond to your request within 30 days in accordance with applicable data protection law.